"I personally will not endorse any product which I would never use," Umashankar told reporters after being appointed brand ambassador for the telecom operator.
"Being in the media and being an artist, lots of people love you so much and you have so many fans, they all look at you and look up to you as an example or a benchmark."
"And I do not want some product to be used by the public thinking that, 'Pooja uses it' and finally they use it and not satisfied with it," Umashankar further said.
Umashankar as SLT's first brand ambassador for broadband services will help raise public awareness on the benefits of high speed access.
The company also plans to launch its IP based television service (IPTV) in May.
Households need to purchase a set-top box which will be connected to a high speed ADSL (asymmetrical digital subscriber access) line allowing people watch IPTV using standard TV sets, SLT's chief marketing officer Ajantha Seneviratne said.
The company had provided 53,500 ADSL connections by end of 2007 with 88,000 internet users while data related revenues increased 36 percent to 4.67 billion during the same period.
The data related revenues had contributed 13 percent to the 37.07 billion rupee total income in 2007.
SLT CDMA (Code Division Multiple Access) wireless revenue added 17 percent (6.19 billion rupees) to the total while 227,608 new connections were sold last year..