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Mon, 21 August 2017 04:06:56
LBR-LBO Brand Summit Sri Lanka 2014 live video
21 May, 2014 08:53:59
May 21, 2014 (LBO) - Sri Lanka's LBR-LBO Brand Summit kicked off Wednesday with international and regional experts and practitioners from top corporates in the island participating.
LBR LBO Brand Summit: Re-thinking the Rules of Brand Building will focus on how disruptive digital technologies change the rules of brand building.

The conference will focus on key four areas: the new paradigm of brand building, winning over the empowered consumer, the changing role of the chief marketing officer creating engaging communications in the digital age.

The conference is broadcast live.

The event features 25 very senior Sri Lankan marketing professionals, and academics who will share their experience, knowledge and views.

The speakers represent a wide range of industries: financial services, hospitality,FMCG, communication, research, consumer durables, technology and export manufacturing, and are from leading local companies and multinationals.

These include John Keells, Unilever, MAS Holdings, Janashakthi Insurance, Ceylon Biscuits, Akzo Nobel, Hayleys, Mindshare, Fonterra, HSBC, Kelly Felder and SAP.

They are joined by regional experts from Google, Nielsens, JWT and LOWE LDB.

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Morning Session 1

Morning Session 2

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